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FRIDAYS AT FOUR Volume Nine Issue Twelve

December 28, 2012

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FRIDAYS AT FOUR Year in Review Issue Volume Nine Issue Twelve December 2012   This is the final edition for year nine of this email newsletter, that was started before blogs, before word press, before Face book, well you know.  We have appreciated sharing this with all of you. It will continue into year ten.  We […]

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FRIDAYS AT FOUR Volume Nine Issue Thirteen

November 28, 2012

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FRIDAYS AT FOUR GF Strategies Post IAFE Issue Volume Nine Issue Thirteen November 2012   So first part of the month finds us at the Breeders Cup at Santa Anita and the end of the month finds us at the IAFE meetings in Las Vegas. Here are some of the key highlights from the sessions […]

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FRIDAYS AT FOUR Volume Nine Issue Nine

June 17, 2012

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FRIDAYS AT FOUR Volume Nine Issue Nine Hot Off the Presses from the ICCC Conference in Seattle We attended the ICCC Conference in Seattle this past weekend. Here are some of the highlights from our notes at the meeting: The keynote was ended with each of us handling a fish. That’s right. A fish. Two […]

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Fridays at Four Volume Nine Issue Seven

May 11, 2012

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Fridays at Four Volume Nine Issue Seven News and Trends of Interest from GF Strategies Finding New Revenues for Venues Food and Beverage Operations Venue Connect Issue There’s a saying about what are people talking about “around the water cooler”. So for this issue, here’s our look at some of the trends that attendees will […]

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FRIDAYS AT FOUR Volume Nine Issue Six

May 6, 2012

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FRIDAYS AT FOUR Volume Nine Issue Six News and Trends from the weekly clippings GF Strategies President Greg Flakus We start this issue with this story from Hackensack New Jersey. “State Fair rolls out aromatic ad trucks”. That right, starting this weekend, the State Fair Meadowlands, sent billboard trucks out bearing the scent of cotton […]

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FRIDAYS AT FOUR Volume Nine Issue Four

April 20, 2012

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FRIDAYS AT FOUR Volume Nine Issue Four April 2012 News and Trends You May Have Missed From GF Strategies President Greg Flakus www.gfstrategies.com   This note leads off this issue–$224 billion is expected this year in US retail e-commerce sales. Use of location based coupons is at early stage, but 79 percent of smartphone users […]

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FRIDAYS AT FOUR Volume Nine Issue Three

March 23, 2012

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FRIDAYS AT FOUR Volume Nine Issue Three March 23, 2012 News from GF Strategies www.gfstrategies.com News comes from the CMO for Proctor and Gamble about how they staff their digital media department: “We go out, create an event, talk about it, push it out, through broadcast and digital. Then we have community managers who are […]

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FRIDAYS AT FOUR Volume Nine Issue Two

February 17, 2012

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FRIDAYS AT FOUR Volume Nine Issue Two Trends and News from GF Strategies February 17, 2012 So the news is full of Super Bowl ads. Did the smartphone apps get used, what ones were the most successful and what did users think? Well, usage rates did not impress most of the trend watchers. Seems we […]

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FRIDAYS AT FOUR Volume Nine Issue One

January 13, 2012

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FRIDAYS AT FOUR Volume Nine Issue One January 13, 2012 This newsletter started out as an idea before there were blogs, smart phones, Facebook, Google and on and on it goes. Our goal was to share with our colleagues in the events, stadiums, arenas and convention centers interesting news we came across during the month. […]

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