Beacon Technology is creating new opportunities to engage with event attendees. TicketFly recently bought WillCAll, a proximity technology company, and introduced BarTab. Through these beacons, the app identifies when a person enters the venue, allows them to open a tab ontheir mobile device and order drinks all night just by giving them their name. The tab is updated on their phones in real time.. (Courtesy Venues Today..www.venuestoday.com)
January 30, 2015
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