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Festival Activations big part of Coachella Festival

April 15, 2015


Brand activations are a large part of the mega music festival scene. At Coachella this past week, brands that had not been seen at these events such as H and M, Perno Ricard and Sephora and Nordstroms. Jane Prior of global brand strategy sayd “fulfilling needs makes the sponsorship useful rather than intrusive.. (Wall Street […]

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