GF Strategies Food and Beverage Consultants

The cashless festival was a part of the theRock N Rio Las Vegas festival last weekend. The festival enters the second weekend of its all cashless event tonight at the new MGM Festival Grounds on the North end of the Las Vegas Strip..Over 45,000 fans attended and used the all cashless system at the event […]

Brand activations are a large part of the mega music festival scene. At Coachella this past week, brands that had not been seen at these events such as H and M, Perno Ricard and Sephora and Nordstroms. Jane Prior of global brand strategy sayd “fulfilling needs makes the sponsorship useful rather than intrusive.. (Wall Street […]

Social impact strategies were discussed and collective measurment. The foundation manager for Tableau Software discussed measurements they use when condsidering granting. Neal Myrick saidsome get too concerned about gathering too much data. Just start small.. And most important involve your users in measurement. Also on the panel was Adam Thompson of KrochetKids. He founded this […]