According to a recent Associated Press article here are five tactics that are being used by restaurants to increase spending.
Take dollar signs off the menus
Words matter..instead of saying “baked fish and vegetables, try “flaky cod marinated in our house sauce”
Hand eye coordination. “the closer you are to something the more likely you are to make an impulse buy”
Controlling choices…simplyfying menu choices. You don’t need four drink sizes or five types of hamburgers.
Predictive analytics..Tracking what you have ordered in the past and making tailored offerings to you next time you visit.
March 2, 2015
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