Pepsico enters craft drink niche

PepsiCo has revealed it will enter the craft drink area. A new soda called Stubborn Soda will be naturally flavored and sweetened with sugar cane instead of high-fructose corn syrup. Flavors will include agave vanilla creme and black cherry with tarragon. The new soda will be first seen in restaurants and will be dispensed via a machine when customers pull a lever that looks like a beer tap.
(Courtesy: Wall Street Journal) for more information and trends about even food and beverage visit our web site at www.gfstrategies.com