Legends Hospitality festival food service with Live Nation

Festival food service news. Live Nation and Legends hospitality, have agreed to work together. The two firms, Live Nation that produces many of the major festivals on their owned venues around the nation, and also represents many of the artists and the ticket firm Ticketmaster had used at some venues Aramark, festival food service provider had used Aramark and at others local caterers. Legends, formed by the ownership groups of the Dallas Cowboys and the New York Yankees is rapidly pursuing major festival food service contracts with major venues. The two companies will be coming forth with more details. One of the key questions for firms like ours www.gfstrategies.com is whether the deal is a percentage of gross sales deal or if it is a shared expense revenue deal. Stay tuned for more details. The music festival space has become the most profitable the past two years for both producers, artists and the food companies. These two giants are seeking to own the space from time of ticket purchase, to the on site food and beverage buys, to the merchandise sales.