Cocktail mixers are a new trend. As reported in BEVNET Magazine these mixers promote a simpler at-home process. Over a 52 week period retail data gathereing firm SPINS traced 268 new spirit and mixer products. Stirrings, which launched in 1997, was bought by giant Diageo two years later. Now there is a huge growth in this cocktail mixer category..
March 13, 2015
event trends and things to watch, hot off the press