Coca Cola all in with Monster Energy Drinks

It was announced today that Coca Cola will buy even more interest in Monster Energy Drinks and hopes to make this leading brand its exclusive energy sector drink. The move is likely to give this brand more shelf space in the most competitive drink sector out there behind market leader Red Bull. The move will expand the distribution efforts of the two firms and could have an impact on venues when it comes to brand sponsorships and other tie-ins with the two companies.