Fridays at Four Newsletter – GF Strategies Food and Beverage Consultants http://gfstrategies.com Food and Beverage Consultants | Theme Parks | Convention Centers | Stadiums Arenas | Performing Arts Centers Mon, 15 Oct 2018 14:43:35 +0000 en-US hourly 1 FRIDAYS AT FOUR Volume Eleven Issue Eight http://gfstrategies.com/volume-11-issue-8-sept-2015/ http://gfstrategies.com/volume-11-issue-8-sept-2015/#respond Fri, 18 Sep 2015 15:08:35 +0000 http://gfstrategies.com/?p=473 It has been quite a month for GF Strategies. From the  6th of September to mid September the GF Strategies team has worked with one of the largest music festivals Outside Lands in San Francisco, to the Benton Franklin Fair and Rodeo in Kennewick Washington to the Bumbershoot Music Festival in Seattle to the Clark […]

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It has been quite a month for GF Strategies. From the  6th of September to mid September the GF Strategies team has worked with one of the largest music festivals Outside Lands in San Francisco, to the Benton Franklin Fair and Rodeo in Kennewick Washington to the Bumbershoot Music Festival in Seattle to the Clark County Fair in Ridgefield Washington.

  • There were some common themes to all of our stops. IN all of these venues, no matter what the age of the customer, we are still seeking gathering places to meet up with our family and friends, enjoy and event and of course eat and enjoy our food and drink.
  • Whether it was the staple of the Fairs a corn dog or the high end sushi truck seen at Outside Lands (one of 42 food trucks on site), eating is still a main part of any event. Clark County Fair set an all time sales record; including reaching the$300,000 sales mark in one day.
  • And the most promising trend that we saw in our travels this year was the continued growth of two trends—premium viewing areas for fans of music festivals and also mixologists, who are on hand to serve the high end premium drinks.
  • This news comes from Fast Company Magazine. Face book and Microsoft are working to create the “next epoch-shifting computer interface”. Stunning 3d imagery delivered directly to your eyeballs. Oculus Rift and Microsoft HoloLens are the current products.
  • Snapchat and Twitter are both talking about what their greatest business potential is. “Coalescing massive audiences to share a live experience together, from an awards show to a weekend at Coachella. —Fast Company.
  • Assistive Intelligence is another trend to watch. More and more of our existence intersects with the digital domain. A company called Clara Labs is working in this area.
  • The latest trend in organic foods is a category called “dabblers”. Marketers are working to turn these organic dabblers into consistent customers. According to one research firm, 64 percent of shoppers are “dabblers” or “temperate”. This research says that dabblers buy organic food haphazardly. Tempererates are price sensitive and buy for isolated reasons.”Devoteds” the top buyers of organics make up about 20 percent of shoppers. Grab and go milk in smaller containers is one strategy now being used by Organic Valley. One firm that added multigrain chips to its line this past year report sales have tripled.
  • A Disney effort in a one billion dollar investment on technology to track visitor preferences continues to grow. The new MyMagic+ wrist band will allow Disney to better analyze crowd control, data collection and wearable technology. The real test will be if users see this as invading their privacy. According to the article the new MyMagic+ is a “sweeping reservation system that allows bookings month in advance on a website or Smartphone application. Bracelets called magic bands will link electronically to an encrypted database of visitor information. “When you make logistics easier, people tend to spend more time on entertainment and more time on consumables “says Disney CFO Jay Rasulo. –Business Week
  • Note: GF Strategies has been working this season to expand the use of cashless wristbands to festivals and events.Visit our webpage for updates on this technology which is being used at many of the large music festivals.
  • Business week reports that the FDA is cracking down on LABELS THAT MISLEAD. The latest crackdowns are on brands such as Muscle Milk, Kind Snack Bars and Pom Wonderful. The founders of these firms are saying this is an example of overregulation and will hinder their growth in their markets.
  • Twitter has hired Yoky Matsuoka to work on ways that the company can move into artificial intelligence. The magazine Wired   is calling her a chief architect. Says Yoky “with the combination of technology and neurosciences there are so many things we can achieve”.
  • Some words that are trending this issue include the following: Compassionate Capitalism, Human Capital Management, antibiotic free chicken (now the move at all fast food locations) artisan foods, and hyper localization.

GF Strategies will be attending the Arena Managers Conference in St Louis and will be on a panel about technology use, speaking on cashless September 21st.. Our next issue will report on that event and also our work with the Outside Lands Music Festival in Las Vegas and a review of the Fairs and their trends this summer.

 

Visit our website at www.gfstrategies.com or like our Facebook page for more Daily updates...

 

Thanks for reading this edition of Fridays at Four.

Greg Flakus……. GF Strategies….Food Service Planning for Profit

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GF Strategies marks work with 50th event http://gfstrategies.com/gf-strategies-marks-work-with-50th-event/ http://gfstrategies.com/gf-strategies-marks-work-with-50th-event/#respond Sun, 07 Jun 2015 15:11:14 +0000 http://gfstrategies.com/?p=404 From a start in 1993 with the Oregon State Fair in Salem, Oregon to the Big Fresno Fair in California this fall, its been quite a ride. GF Strategies grew out of a need to better manage the food and beverage program at the Oregon State Fair and since that time has worked with events […]

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2014-06-28 07.48.20From a start in 1993 with the Oregon State Fair in Salem, Oregon to the Big Fresno Fair in California this fall, its been quite a ride. GF Strategies grew out of a need to better manage the food and beverage program at the Oregon State Fair and since that time has worked with events from Vermont, to Florida, to Texas, to California. “I remember in the early days we were working with small county fairs and very happy to help them out” said company President Greg Flakus. “Little did we know that that small start in 1993 would have us now working with six of the largest attended Fairs in North America, major music festivals like Bonnaroo, some great rodeos like the St Paul Rodeo in Oregon and the Houston Livestock Show in Texas, and festivals like the Portland Rose Festival, Seafair in Seattle, Detroit Freedom Festival,and help many smaller events get their start.
The company is now working with major events to help them take the leap to going cashless. “This is the next step in the event and venue business” said Flakus. We are working with many of the large music festivals with attendance of over 80,000 per day. The new payment option is being well received by attendees so far.
In addition the firm does consulting work for stadiums,arenas and venues around the nation, with a focus on meeting with these venues and helping them to achieve higher sales per attendee, and increase per capita spending.
For more information visit our web site at www.gfstrategies.com.

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festival technology http://gfstrategies.com/festival-technology/ http://gfstrategies.com/festival-technology/#respond Wed, 25 Mar 2015 00:39:17 +0000 http://gfstrategies.com/?p=344 Festival technology panel hihghlights. Discussed the importance of building a venue around the people not the product. Insomniac marketing director spoke on this. It is not just a tool, it allows you to manage crowd control. Streaming is the new trent in engagement via mobile apps like Ahloompa. You can lay event timelines over act […]

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Festival technology panel hihghlights. Discussed the importance of building a venue around the people not the product. Insomniac marketing director spoke on this. It is not just a tool, it allows you to manage crowd control. Streaming is the new trent in engagement via mobile apps like Ahloompa. You can lay event timelines over act postings by fans, control brand activations and social cashless. you can use smart data social wifi to broadcast where you are precisely at the event. next trend that is coming is wifi aware. this will allow and make networks more able to do all of the data. Firechat was mentioned as was the mesh network. There is still the big issue in the outdoor usage. Battery life…bluetooth…using up that life.
Panel included Serge Grimaud from INtellitix, JOe Costanzo of Signal Share,James Lansford of Wireless Standards, and Betty Tran-Chillino EVP Marketing for Imsoniac.

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festival tech news http://gfstrategies.com/festival-tech-news/ http://gfstrategies.com/festival-tech-news/#respond Wed, 18 Mar 2015 15:08:57 +0000 http://gfstrategies.com/?p=333 at southbysouthwest much talk on how,to gain incremental revenues,from fans. One,idea is to sell them in advance a,highlight upload of the festival,apersonal these were my photos disk and special food curated,exoeriences.

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at southbysouthwest much talk on how,to gain incremental revenues,from fans. One,idea is to sell them in advance a,highlight upload of the festival,apersonal these were my photos disk and special food curated,exoeriences.

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FRIDAYS AT FOUR Volume Eleven Issue Four http://gfstrategies.com/fridays-at-four-four-trends-we-are-watching/ http://gfstrategies.com/fridays-at-four-four-trends-we-are-watching/#respond Thu, 26 Feb 2015 04:13:52 +0000 http://gfstrategies.com/?p=293 FRIDAYS AT FOUR Four Trends we are watching GF Strategies Food Service Consultants for Venues and Events Volume Eleven Issue Two February 2015 You may have noted we are changing the title of our newsletter just a bit. We have tracked trends sicne our first issue 11 years ago. Man have things changed. In our […]

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FRIDAYS AT FOUR
Four Trends we are watching
GF Strategies
Food Service Consultants for Venues and Events
Volume Eleven Issue Two February 2015

You may have noted we are changing the title of our newsletter just a bit. We have tracked trends sicne our first issue 11 years ago. Man have things changed. In our first issue we were talking about ternet, email and beginning of SEO. No Facebook pinterest, instagram or You tube.

Here are our four key trends we are watching in this issue:
Tokenization… Visa annouced its Vias Token Service. Tokens will provide greater security.
Fauxsumerist..comes frowm our attendance at the MAGic Apparel Show.. these people do not actually buy products, the just upload to their social portals. they only want to show their friends what they like and not actually own the fashions.
Trade show synergy.. Combining similar themed industry groups into one larger trade show..The NYC Textile Show ho sted three shows all in one place.
Ticket market convergence. ” we are seeing a convergence between the primary and secondary markets” says Andrew Dreskin of Ticketfly. (Business Week).

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FRIDAYS AT FOUR Volume Eleven Issue One http://gfstrategies.com/fridays-four-volume-11-issue-one-news-trends-event-venues/ http://gfstrategies.com/fridays-four-volume-11-issue-one-news-trends-event-venues/#respond Mon, 09 Feb 2015 20:17:43 +0000 http://gfstrategies.com/?p=256 FRIDAYS AT FOUR Volume Eleven Issue One A busy January for GF Strategies..WE attended the Fancy Foods Show in San Francisco, Western Fairs meetings in Reno and the Equine And Ag Center meetings in Las Vegas…here are some of the hot topics and trends that were seen and discussed at these meetings as well as […]

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FRIDAYS AT FOUR
Volume Eleven Issue One

A busy January for GF Strategies..WE attended the Fancy Foods Show in San Francisco, Western Fairs meetings in Reno and the Equine And Ag Center meetings in Las Vegas…here are some of the hot topics and trends that were seen and discussed at these meetings as well as from our magazine readings.

Fancy Food Show..Trends most talked about were flavor and ease of use. Three key words were flavor,freshness and nutrition.
Packaging continues to evolve. Pouches, sustainable packaging and portable features are giving food service at arenas and stadiums a better way to meet the demand. The BPA -free TetrapPak packaging is creating a 70 percent smaller footprint than metal cans.
Labeling is also a big trend. One coming out of Canada is a label that changes colors when it detects microbes like e coli, salmonella or listeria. Another called BumpMark has a gelatin filled food expiration label that turns smooth to bumpy at the same rate as food spoils.. (Specialty Food magazinc)
A word to watch is neurogastronomy.. this details how our senses react to food.

From the cashless payment world comes news of more fast casual restaurants putting in place mobile ordering. Panera Bread rolled this out with their Rapid PickUp app in Janaury.
From Starbucks CEO Howard Schultz comes word that “we have to adapt to the new economics of those locations that “sling one dollar cups of coffee”..WE have to learn how to serve both this market and the higher end as well. CEO of Starbucks Scott Maw reported that last year 16 percent of all sales in stores was done via mobile ordering.
Apple Pay reports that its new users like the fact that payment does not require swiping a card and signing a receiopt. Users wave their IPhone in front of the reader and complete using a fingerprint. This reduces the chance for a theft of card numbers or personal information.
A new trend in the airlines is emerging called Mood Seating.. Airlines seat guests based on their social media likes.
Two other trends to watch are preference tracking technology and mood-detection technology. More in our next issue on these.
Five trends impacting mobile were discussed at the recent Mobile Media Summit… Multiscreen tracking, loacation and I Beacons at shopping malls and venues, all are in search of ROI on the investment in mobile, will cookies crumble (mobile devices not set up to track search history) and the programmatic future (buying of ads via computers).
At the Equine Center meetings we spoke on the concept of EATERTAINMent. This involves combining your entertainment with eating.. use your local chefs to bring a popup for the event around your entertainment..Use walkaround mini concerts duting the event.. More on this in our next issue.
And our last trend to watch this month is the emergence of popup restaurants that last from two weeks to several months and are emerging in large cities, with chefs hosting dinner club events in popup spaces. One such concept is Dinner Lab (Time Magazine).

And if any of you are involved in venue operations Russ Simons from Venue Solutions Group will be leading the first annual Venue Operations Summit in Nashville IN April. For more information on how to register for this event, visit the Venues Today website at www.venuestoday.com.

Learn more about our services by visiting our website at www.gfstragies.com.

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FRIDAYS AT FOUR Volume Ten Issue Five http://gfstrategies.com/fridays-at-four-volume-ten-issue-five/ http://gfstrategies.com/fridays-at-four-volume-ten-issue-five/#respond Mon, 26 May 2014 20:25:21 +0000 http://gfstrategies.com/?p=503 FRIDAYS AT FOUR Volume Ten Issue Five News and Trends of Interest from GF Strategies Finding New Revenues for Food and Beverage Operations WE are just back from the HD Expo in Las Vegas..Here are few things we can share with you from those meetings.. Customers are still wanting boutique, experiential and unique and are […]

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FRIDAYS AT FOUR
Volume Ten Issue Five
News and Trends of Interest from GF Strategies
Finding New Revenues for Food and Beverage Operations

WE are just back from the HD Expo in Las Vegas..Here are few things we can share with you from those meetings..

  • Customers are still wanting boutique, experiential and unique and are willing to pay for it.
  • Cocktails with fancy names and fancy ingredients are the biggest sales leader in the bar business..
  • Bars need to be designed to provide the “perfect cockpit” for the bartenders.
  • There is a difference in the restaurant business between “concept” and “genre”. Concept is what the restaurant theme will be. Genre defines a category.
  • Craft cocktails are not just for San Francisco and New York anymore. They are sweeping cities large and small at an average price of twelve dollars.
  • 9 out of 10 bars will fail in the first year, and 9 out of 10 fail in first three to five years. Biggest factor in this is the economy, and close behind that is the failure to make your place hip, unique or offering something no other place does.
  • Movement with new restaurants is the combination of chef and designer from the beginning of the design to opening. Famed designer Jordan Moser and chef/owner Michaal Cordua spoke about how this has been successful in their recent openings in Houston of Americas.
  • What makes a successful nightclub, and how do you manage to keep getting tables to be bought for $2000 per night in Las Vegas…according to Jason Strauss of the Tao Group it is by always reinventing. He cites the Electronic Dance Music craze as the biggest example of that. Another key is to listen to your customers via all social media channels, they will tell you what they want. Interesting to note that the biggest trend and most profitable part of their club business has now become the day pool club parties at their locations.
  • Bar consultants spoke at a panel called “At the Bar”. The major point made by all three on the panel was that the design of the bar is the most important part of gaining and keeping customers. Know your customers..the fastest growing segment of the business is the 22-29 year old woman, helped by the emergence of the boutique cocktails. This has helped average order to rise to as much as fifteen dollars.

Other news from our readings in the past two weeks.

  • ESPN The Magazine came out
  • Interactive digital signage and video walls. Digital way finding by use of multi-touch technology.
  • Digital out of home media (DOOH) the fastest category of spending growth by major brands and advertisers. Reaching the consumer where they are at with timely information at the venue.
  • New arena signage featuring products like the capability to show multiple zones of content create a digital canvas on which to present video, animation, graphics, scores and stats in unlimited layouts. (The Times Forum in Tampa has installed this screen system.
  • Exhibition cooking—the ability to show how the food is being prepared, do taste samplings and other ways to engage with the buyer
  • Chef cams—show live feeds on screens to those in seating areas of chefs cooking for a more dynamic experience (seen in new build outs at the Microsoft campus in Redmond, Washington
  • Sonic identity—what is the music mix at your venue. Music fine tuned to the roots of the chef’s cooking and the space
  • Mobile phone applications—Face book now tracking the apps that people use via its Face book Connect feature, and then having the ability to target ads to the phone user based on that data. How are venues mining their own fan base data? Lots, some, not at all?
  • Everything from dynamic pricing to one price pays for it all to the resell market to how and when and ever will all tickets become paperless?
  • Phones coming out with NFC already in the phone, allowing venues to use Near Field Communications to send personal messages while walking inside the venue.
  • Agritourisim and how this can be a new source of convention business
  • Mobile bill payments by snapping a picture of their monthly payment coupon with their phone and the Square total pay solution using an IPod, no longer a need to invest in a spendy POS system.
  • Putting sensors into clothes and accessories, such as a jacket that heats up when you are cold, eyeglasses that display directions as you walk down a street. Wearable technology.
  • The connected fan. Here’s a fact from the NFL…29 percent of NFL Fans said they would rather be at the game than at home watching on TV, down from 54 percent in 1998.

These are just a few of the trends and ideas that will be talked about “around the water cooler” at the District Four meeting in Victoria. If you have a wager you want me to place at the Derby, you can send a text and we will do our best for you. AS for my picks, look for Revolutionary or Vyjack to come home and get the Roses.

And if you are seeking help with a look at redesign of your food service locations, selection of a new food service firm, or a review of your current food services at your venue, contact us at greg@gfstrategies.com or visit our website at www.gfstrategies.com.

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FRIDAYS AT FOUR Volume Ten Issue Four http://gfstrategies.com/fridays-four-33114-volume-10-issue-4/ http://gfstrategies.com/fridays-four-33114-volume-10-issue-4/#respond Mon, 31 Mar 2014 20:48:43 +0000 http://gfstrategies.wpengine.com/?p=62 FRIDAYS AT FOUR News and Trends from GF Strategies Volume Ten Issue Four March 2014   Here are some quick notes from articles, a trip to South by Southwest and trends that have come our way the past month: Tweets about music will get their own Billboard chart. Bob Mocsudlowsky, Twitters head of music called […]

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FRIDAYS AT FOUR
News and Trends from GF Strategies
Volume Ten Issue Four
March 2014

 

Here are some quick notes from articles, a trip to South by Southwest and trends that have come our way the past month:

  • Tweets about music will get their own Billboard chart. Bob Mocsudlowsky, Twitters head of music called the Billboard partnership “part of an ongoing effort to make Twitter the universal signal of real-time music measurement—NY Times
  • Facebook plans to deliver internet access via drone. The company bought Ascenta, a British firm that created early versions of unmanned solar powered drones which stayed aloft for two weeks. Facebook has set up a new group called the Facebook  Connectivity Lab to look at whether access can be delivered more cheaply through new types of satellites and unmanned aircraft. –NY Times
  • Experiential marketing firms continue to land new clients, including Dockers. MKG working with Dockers to create a Wear the Pants tour. The stream let followers know where the airstream trailer would stop next. The result, 11,000 new Facebook fans, 52% more Instagram followers, and 3 million tweets mentioning @Dockers- Fortune magazine
  • “Its boom time for data and marketing”  So says Brandwatch CMO Will McIness. Firms like Gnip, which indexes all of Twitter, and Brandwwatch analyze this information. Percolate another content creation firm puts it this way –“marketers used to create five messages a year, now they create five a minute”—Ad Week
  • At the upcoming NAMA OneShow in Chicago the talk of the show will be cashless.  Coming soon will be a new EMV standard, coming soon that will be required in all ATM machines or any location that takes cards via a machine, kiosk or other automated machines.
  • My Magic+ has been unveiled at Disney parks via a band that is loaded with cash when you purchase your daily admissions. The system is for reservations and ride planning and allows bookings month in advance on a website or smartphone app. The bands have RFID chips, which some critics have called spychips. We want to give our customers a “more immersive,more seamless and more personal experience “ says Tom Staggs. –Business Week
  • Heat maps are being used by a new firm Prism Skylabs to track movements in real time as they make their way around the shopping mall. And these heat maps can also show which products get picked up more often than others. –Wall Street Journal
  • Intellitix is back at Coachella this year. Fans can use their wristband through Live Click, fans can check in with the wristbands  using various touchpoints to check in with their friends. The RFID technology has been been used at festivals in the UK for many years and are now emerging in a big way in the United States. —ProQuest
  • A new development in large markets is the emergence of Food halls. These are new food halls taking over underpermorming food courts in malls or other locations and creating these  food halls that cater to the emerging culinary sophisticates. One firm operates 16 of these food halls in the Chicago area—AP
  • Google reports that is now earning monies from its artists page Antenna. “Free is where you start and then you branch out to charge for added information. Google says they have now divided their model into three groups—fans looking for free tunes, fans willing to pay a small amount to rent or stream music  and superfans who will pay almost any price for a momento from their favorite act. And they have learned that it is easier to funnel fans from a genre specific music site than a general music site—WallStreet Journal
  • Two weeks removed from South by Southwest and so many panels to cover and try and attend ranging from “Who curates all this content?” to “Wearables’ to what can the Grateful Dead teach EDM Music?”.  A few of the highlights from the “Convergence Day” where the interactive sessions merge with the music panels included panels with topics like “Letting Your Fandoms Build

Your Kingdoms”, “Internet Radio is on Top Again. Why?” .Bad Ass Concert Marketing: Pack the F——Room”, “HipHop: From Mixtapes to the Cloud”, “Night of the Living Dead: The Grateful Dead and EDM”,”The Death of Podcasting Has Been Exaggerated”,”Indie Food is the New Indie Rock”.

 

From  GF Strategies President Greg Flakus

www.gfstrategies.com

Contact us at greg@gfstragies.com

360-573-7027

 

 

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FRIDAYS AT FOUR Volume 10 Issue 3 http://gfstrategies.com/fridays-at-four-volume-10-issue-3/ http://gfstrategies.com/fridays-at-four-volume-10-issue-3/#respond Sat, 16 Mar 2013 20:15:45 +0000 http://gfstrategies.com/?p=507 FRIDAYS AT FOUR Volume 10 Issue 3 March 2013 News from GF Strategies www.gfstrategies.com As we get ready to head for Rodeo Austin and South by Southwest, it’s time to review some of the trends that we have read about in the past month. Wink Retail group reports they have partnered with Anthony Bourdain to […]

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FRIDAYS AT FOUR
Volume 10 Issue 3
March 2013
News from GF Strategies
www.gfstrategies.com

As we get ready to head for Rodeo Austin and South by Southwest, it’s time to review some of the trends that we have read about in the past month.

  • Wink Retail group reports they have partnered with Anthony Bourdain to create a New York food hall, with dishes from around the world. Other cities including Washington, DC and Seattle are also creating local vendor markets in retail spaces. “Difficult economic times have fostered the trend of multiple independent vendors in communal space”—Associated Press
  • Anhueser Busch/Budweiser reports weak beer sales. Now part of a global conglomerate, the only market where sales declined was North America. Overall revenue for the quarter was $11.71 billion dollars. Revenue growth was strong in Brazil and Mexico. Sales in North America were down by 2.3 percent.
  • Airport food used to be avoided unless you were starving. Now even residents of come cities are heading out to the airport to have dinners. One example the new terminal at SF Airport and at Cat Coras Kitchen you can order a grilled cheese with caramelized onions. IN some cases, when there is a new build out, average tickets have increased by as much as fifty percent. An executive at Legal Foods, with new offerings at Boston airport says “You want to be near airlines with more delays and cancellations”. At Austin, all vendors must be local brands. National brands now account for only 5.5 percent of all sales at SFO. WS Journal
  • An interesting headline caught our eye recently. McDonalds seeks relevance. McDonalds has reported flat sales. Many have blamed this on complicated menus, which has slowed service and turned off customers. “We overcomplicated the restaurants and did not give restaurants a chance to breathe” said Tim Fenton. “We’ve got to make sure that the food is relevant”.
  • The latest trend in organic foods is a category called “dabblers”. Marketers are working to turn these organic dabblers into consistent customers. According to one research firm, 64 percent of shoppers are “dabblers” or “temperate”. This research says that dabblers buy organic food haphazardly. Tempererates are price sensitive and buy for isolated reasons.”Devoteds” the top buyers of organics make up about 20 percent of shoppers. Grab and go milk in smaller containers is one strategy now being used by Organic Valley. One firm that added multigrain chips to its line this past year report sales have tripled.
  • Disney is making a one billion dollar investment on technology to track visitor preferences. The new MyMagic+ wrist band will allow Disney to better analyze crowd control, data collection and wearable technology. The real test will be if users see this as invading their privacy. According to the article the new MyMagic+ is a “sweeping reservation system that allows bookings month in advance on a website or Smartphone application. Bracelets called magic bands will link electronically to an encrypted database of visitor information. “When you make logistics easier, people tend to spend more time on entertainment and more time on consumables “says Disney CFO Jay Rasulo. –Business Week
  • Digital media company Amscreen has been using facial recognition software to target ads at individual shoppers. However, so far most advertisers are not asking for it, by the time the system is able to identify and connect, the ad “becomes irrelevant” and many people are not accepting being reached in this way yet”—Wired Magazine
  • The latest issue of Fast Company magazine has a list of the 100 most innovative companies. Number 43 name four companies that are on the leading edge of “rebuilding big food”..AgLocal,Beyond Meat,Bright Farms, Farmland LP and Harvest Power. Each could have a lot to say about the growing movement of locavore, source local, and buy local.

WE will have another report after we return from our visit and work in Austin, Texas and four days of attending the annual South by Southwest event.

 

Thanks for reading this edition of Fridays at Four.

Greg Flakus……. GF Strategies….Food Service Planning for Profit

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FRIDAYS AT FOUR Volume Ten Issue Three http://gfstrategies.com/fridays-at-four-volume-ten-issue-3/ http://gfstrategies.com/fridays-at-four-volume-ten-issue-3/#respond Mon, 25 Feb 2013 15:06:17 +0000 http://gfstrategies.com/?p=529 FRIDAYS AT FOUR Volume Ten Issue Three Trends and News from GF Strategies February 25, 2013 Contact: Greg Flakus greg@gfstrategies.com www.gfstrategies.com This issue is coming to you on Monday. I attended the MAGIC fashion and apparel and footwear show in Las Vegas and wanted to include some of the hot trends and topics from that […]

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FRIDAYS AT FOUR
Volume Ten Issue Three
Trends and News from GF Strategies
February 25, 2013
Contact: Greg Flakus greg@gfstrategies.com www.gfstrategies.com

This issue is coming to you on Monday. I attended the MAGIC fashion and apparel

and footwear show in Las Vegas and wanted to include some of the hot trends and topics from that meeting.

There was much talk about what the store of the future might look like. For a good summary of w hat is out there, go to Google and search under Cisco Store of the Future.

The key term that came from one panel was digital product conversion. This is the newest trend to watch. Instead of going into an apparel store and trying on suits or dresses, you will now go to the store and instead of the store having to have lots of inventory on racks, they will show you on your own body what each item will look like, by color, style and even with accessories such as a tie, shoes or a scarf or hat.

In a presentation on New Technology Options—from Design to the Showroom Floor there was a presentation by TC2. Dr. Michael Fralix talked about “embracing data as the currency of the future, not just dollars”…He predicted that the biggest revolution in design and in many other fields is 3D Printing.  “We will see a move from physical products to digital products”.  He sees the day when you will try it on, but you will not take it home. The entire outfit will be shipped directly to you at your home, eliminating the need for you to go into a dressing room with five of six outfits. Dr Fralix predicts that we will see this technology emerge as a common usage within the next five years.

Some are calling it “virtual dressing”. YOU will be able to store 3D garment profile in your home.

Another trend he talked about is the move to eliminate waste in each part of the production cycle. “Instead of subtractive manufacturing where each step of the process takes some part of the materials out to get to the final product, we are moving to additive manufacturing” or a no waste cycle.  He described things like “nano-particle fiber substitutes, nano pigment chemistry and other technologies that are making their way into the ability to make “single-piece systems” at a custom tailored cost. Another concept he touched on was “bioengineered leather”. For more information visit the TC2 web site at www.tc2.com.

Other trends that were discussed at this event, attended by 80,000 fashion industry buyers, sellers and trend watchers were the new ways to reach the customer, via targeted marketing. How do we capture a shopper and make their shopping experience a personal shopping experience? What can technology do to help us customize our sales efforts to each shopper one on one? Is the day of the personal service at a store going away or is it even more important now than ever? Is that experience still worth paying for? For more on this do a Google search under “fashion avatar”.

Many of us have been to seminars on how to reach the Millennial (16 to 30 years old). In a recent article in Footwear Plus Magazine, Angela Vazquez wrote a story titled Red, White and New.

Here are a few of the highlights from the story.

They are confident,emotional,liberal,optimistic,and hungry for change. You are more likely to see them in a tattoo parlor as four in ten are inked. They have a do-it –yourself approach to life. They make thoughtful purchases. By 2025 75 percent of the workforce will be from this generation. And as another trend tracker Lisa Orrell, author of the book Millennials Incorporated, shares in the book, “this generation grew up with wires out of every part of their body”.  –Footwear News Plus February 2013

And this article comes from the same issue and talks about the Macy’s Herald Square location in New York. “430 shoes-only employees wield wireless devices for on-the-spot transactions and quick product retrieval to reduce shopper wait times, and a 45 seat in-salon café serves signature coffee, champagne and chocolates. Sleek new shop-in-shops are being seen for Calvin Klein, Coach, Michael Kors and others.”

Another company that is worth a search is GUMGUM.the firm helps publishers photos with in-image banners. “Our mission is to meaningfully disrupt and improve display advertising in a way that really makes ads more sticky” says CEO Ophir Tanz. –Ad Week

And back to the Super Bowl blackout…Did you read about the way Oreo took advantage of the blackout to launch a real time ad on the twitter and social media feeds during the breaking event. “ The best social brand reactions will include paid keyword buys, compelling content to go with them and real-time monitoring message engagement’ says Rick Wion McDonalds social media lead. –AD Week

Another trend is the blending of signage and kiosks coming together in retail stores. “Expect to see near field communications (NFC) emerge as a standard feature in nearly all smart phones, allowing consumers an even deeper and more personal experience with store and product brands” –Signage Solutions Magazine

And GF Strategies will be rolling out our new Smartphone application this spring, working with venues such as stadiums, arenas and music festivals. Look for more news in our next issue, or contact us if you are looking for new ways to reach the always on attendees at your events. The application will allow our customers to engage with their attendees in real time, while at the events. Stay tuned.

 

Greg Flakus

GF Strategies

greg@gfstrategies.com

www.gfstrategies.com

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