GF Strategies Newsletter – GF Strategies Food and Beverage Consultants http://gfstrategies.com Food and Beverage Consultants | Theme Parks | Convention Centers | Stadiums Arenas | Performing Arts Centers Mon, 15 Oct 2018 14:43:35 +0000 en-US hourly 1 Pepsico enters craft drink niche http://gfstrategies.com/pepsico-enters-craft-drink-niche/ http://gfstrategies.com/pepsico-enters-craft-drink-niche/#respond Sun, 07 Jun 2015 15:26:54 +0000 http://gfstrategies.com/?p=407 PepsiCo has revealed it will enter the craft drink area. A new soda called Stubborn Soda will be naturally flavored and sweetened with sugar cane instead of high-fructose corn syrup. Flavors will include agave vanilla creme and black cherry with tarragon. The new soda will be first seen in restaurants and will be dispensed via […]

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PepsiCo has revealed it will enter the craft drink area. A new soda called Stubborn Soda will be naturally flavored and sweetened with sugar cane instead of high-fructose corn syrup. Flavors will include agave vanilla creme and black cherry with tarragon. The new soda will be first seen in restaurants and will be dispensed via a machine when customers pull a lever that looks like a beer tap.
(Courtesy: Wall Street Journal) for more information and trends about even food and beverage visit our web site at www.gfstrategies.com

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STubhub Ticketmaster Feud Grows http://gfstrategies.com/stubhub-ticketmaster-feud-grows/ http://gfstrategies.com/stubhub-ticketmaster-feud-grows/#respond Wed, 01 Apr 2015 19:32:50 +0000 http://gfstrategies.com/?p=362 STubhub has filed a lawsuit against Ticketmaster. The suit claims that Ticketmaster and the Golden State Warriors have violated law by cancelling or threatening to cancel season tickets if the tickets are sold anywhere else but on Ticketmaster. Stubhubs suit says that Ticketmaster also delays delivery of tickets to prevent resale on other marketplaces. Stub […]

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STubhub has filed a lawsuit against Ticketmaster. The suit claims that Ticketmaster and the Golden State Warriors have violated law by cancelling or threatening to cancel season tickets if the tickets are sold anywhere else but on Ticketmaster. Stubhubs suit says that Ticketmaster also delays delivery of tickets to prevent resale on other marketplaces. Stub Hub general counsel Michelle Fang said “we are concerned that this it going to be something we will see more and more of” (Associated Press).
GF Strategies sees this lawsuit as very important in the future of where the secondary market is heading in ticket sales. If teams can lock out a buyer from selling on other markets other than one, this could harm the free market.

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festivals south by southwest gfstrategies.com http://gfstrategies.com/festivals-south-by-southwest-gfstrategies-com/ http://gfstrategies.com/festivals-south-by-southwest-gfstrategies-com/#respond Wed, 25 Mar 2015 00:55:45 +0000 http://gfstrategies.com/?p=337 Curating at Festivals was a panel. Key points made by festival producers and agents were these… Agents want to know what slots and where the artist fits in. AT Bonnaroo every act is a game and they use social media to check on likes. Many times the agent for the headliner also has an act […]

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Curating at Festivals was a panel. Key points made by festival producers and agents were these… Agents want to know what slots and where the artist fits in. AT Bonnaroo every act is a game and they use social media to check on likes. Many times the agent for the headliner also has an act at the bottom of the act. Before the festival bands need to do wokr to create their own product, pre event signings at record stores, At some point the festival producers predict that artists willcreate their own product pre event. Artists need to build their own fan following before the booking, to help with pre event ticket sales. What can the artist do to help get their act in to festivals. At some point, artists and festivals will figure out a way to benefit from creating a cd that is part of the artists act that night which can be paid for and either sent or picked up after the show.. its creating the experience.

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social impact measurement http://gfstrategies.com/social-impact-measurement/ http://gfstrategies.com/social-impact-measurement/#respond Wed, 25 Mar 2015 00:21:37 +0000 http://gfstrategies.com/?p=340 Social impact strategies were discussed and collective measurment. The foundation manager for Tableau Software discussed measurements they use when condsidering granting. Neal Myrick saidsome get too concerned about gathering too much data. Just start small.. And most important involve your users in measurement. Also on the panel was Adam Thompson of KrochetKids. He founded this […]

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Social impact strategies were discussed and collective measurment. The foundation manager for Tableau Software discussed measurements they use when condsidering granting. Neal Myrick saidsome get too concerned about gathering too much data. Just start small.. And most important involve your users in measurement. Also on the panel was Adam Thompson of KrochetKids. He founded this group to allow art pieces to be sold to benefit women in nations that need education and rise. They use 45 benchmark data points when considering grants. Collective measurement was a key word.

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FRIDAYS AT FOUR Volume Eleven Issue Four http://gfstrategies.com/fridays-at-four-four-trends-we-are-watching/ http://gfstrategies.com/fridays-at-four-four-trends-we-are-watching/#respond Thu, 26 Feb 2015 04:13:52 +0000 http://gfstrategies.com/?p=293 FRIDAYS AT FOUR Four Trends we are watching GF Strategies Food Service Consultants for Venues and Events Volume Eleven Issue Two February 2015 You may have noted we are changing the title of our newsletter just a bit. We have tracked trends sicne our first issue 11 years ago. Man have things changed. In our […]

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FRIDAYS AT FOUR
Four Trends we are watching
GF Strategies
Food Service Consultants for Venues and Events
Volume Eleven Issue Two February 2015

You may have noted we are changing the title of our newsletter just a bit. We have tracked trends sicne our first issue 11 years ago. Man have things changed. In our first issue we were talking about ternet, email and beginning of SEO. No Facebook pinterest, instagram or You tube.

Here are our four key trends we are watching in this issue:
Tokenization… Visa annouced its Vias Token Service. Tokens will provide greater security.
Fauxsumerist..comes frowm our attendance at the MAGic Apparel Show.. these people do not actually buy products, the just upload to their social portals. they only want to show their friends what they like and not actually own the fashions.
Trade show synergy.. Combining similar themed industry groups into one larger trade show..The NYC Textile Show ho sted three shows all in one place.
Ticket market convergence. ” we are seeing a convergence between the primary and secondary markets” says Andrew Dreskin of Ticketfly. (Business Week).

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Legends Hospitality festival food service with Live Nation http://gfstrategies.com/legends-hospitality-festival-food-service-live-nation/ http://gfstrategies.com/legends-hospitality-festival-food-service-live-nation/#respond Tue, 10 Feb 2015 05:28:36 +0000 http://gfstrategies.com/?p=259 Festival food service news. Live Nation and Legends hospitality, have agreed to work together. The two firms, Live Nation that produces many of the major festivals on their owned venues around the nation, and also represents many of the artists and the ticket firm Ticketmaster had used at some venues Aramark, festival food service provider […]

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Festival food service news. Live Nation and Legends hospitality, have agreed to work together. The two firms, Live Nation that produces many of the major festivals on their owned venues around the nation, and also represents many of the artists and the ticket firm Ticketmaster had used at some venues Aramark, festival food service provider had used Aramark and at others local caterers. Legends, formed by the ownership groups of the Dallas Cowboys and the New York Yankees is rapidly pursuing major festival food service contracts with major venues. The two companies will be coming forth with more details. One of the key questions for firms like ours www.gfstrategies.com is whether the deal is a percentage of gross sales deal or if it is a shared expense revenue deal. Stay tuned for more details. The music festival space has become the most profitable the past two years for both producers, artists and the food companies. These two giants are seeking to own the space from time of ticket purchase, to the on site food and beverage buys, to the merchandise sales.

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FRIDAYS AT FOUR Volume Eleven Issue One http://gfstrategies.com/fridays-four-volume-11-issue-one-news-trends-event-venues/ http://gfstrategies.com/fridays-four-volume-11-issue-one-news-trends-event-venues/#respond Mon, 09 Feb 2015 20:17:43 +0000 http://gfstrategies.com/?p=256 FRIDAYS AT FOUR Volume Eleven Issue One A busy January for GF Strategies..WE attended the Fancy Foods Show in San Francisco, Western Fairs meetings in Reno and the Equine And Ag Center meetings in Las Vegas…here are some of the hot topics and trends that were seen and discussed at these meetings as well as […]

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FRIDAYS AT FOUR
Volume Eleven Issue One

A busy January for GF Strategies..WE attended the Fancy Foods Show in San Francisco, Western Fairs meetings in Reno and the Equine And Ag Center meetings in Las Vegas…here are some of the hot topics and trends that were seen and discussed at these meetings as well as from our magazine readings.

Fancy Food Show..Trends most talked about were flavor and ease of use. Three key words were flavor,freshness and nutrition.
Packaging continues to evolve. Pouches, sustainable packaging and portable features are giving food service at arenas and stadiums a better way to meet the demand. The BPA -free TetrapPak packaging is creating a 70 percent smaller footprint than metal cans.
Labeling is also a big trend. One coming out of Canada is a label that changes colors when it detects microbes like e coli, salmonella or listeria. Another called BumpMark has a gelatin filled food expiration label that turns smooth to bumpy at the same rate as food spoils.. (Specialty Food magazinc)
A word to watch is neurogastronomy.. this details how our senses react to food.

From the cashless payment world comes news of more fast casual restaurants putting in place mobile ordering. Panera Bread rolled this out with their Rapid PickUp app in Janaury.
From Starbucks CEO Howard Schultz comes word that “we have to adapt to the new economics of those locations that “sling one dollar cups of coffee”..WE have to learn how to serve both this market and the higher end as well. CEO of Starbucks Scott Maw reported that last year 16 percent of all sales in stores was done via mobile ordering.
Apple Pay reports that its new users like the fact that payment does not require swiping a card and signing a receiopt. Users wave their IPhone in front of the reader and complete using a fingerprint. This reduces the chance for a theft of card numbers or personal information.
A new trend in the airlines is emerging called Mood Seating.. Airlines seat guests based on their social media likes.
Two other trends to watch are preference tracking technology and mood-detection technology. More in our next issue on these.
Five trends impacting mobile were discussed at the recent Mobile Media Summit… Multiscreen tracking, loacation and I Beacons at shopping malls and venues, all are in search of ROI on the investment in mobile, will cookies crumble (mobile devices not set up to track search history) and the programmatic future (buying of ads via computers).
At the Equine Center meetings we spoke on the concept of EATERTAINMent. This involves combining your entertainment with eating.. use your local chefs to bring a popup for the event around your entertainment..Use walkaround mini concerts duting the event.. More on this in our next issue.
And our last trend to watch this month is the emergence of popup restaurants that last from two weeks to several months and are emerging in large cities, with chefs hosting dinner club events in popup spaces. One such concept is Dinner Lab (Time Magazine).

And if any of you are involved in venue operations Russ Simons from Venue Solutions Group will be leading the first annual Venue Operations Summit in Nashville IN April. For more information on how to register for this event, visit the Venues Today website at www.venuestoday.com.

Learn more about our services by visiting our website at www.gfstragies.com.

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Music Festival World Watches as Live Nation buys C3 Presents and AEG Live buys Bumbershoot http://gfstrategies.com/music-festival-world-watches-live-nation-buys-c3-presents-aeg-live-buys-bumbershoot/ http://gfstrategies.com/music-festival-world-watches-live-nation-buys-c3-presents-aeg-live-buys-bumbershoot/#respond Mon, 05 Jan 2015 06:27:49 +0000 http://gfstrategies.com/?p=221 In one of the biggest moves in the event world in 2014, the two largest companies in the entertainment venue management, artist management and music world made major moves to expand their ownership of major music festivals. Live Nation purchased C3 events, the producers of South by Southwwest, Austin City Limits and Lollapalooza among others. […]

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In one of the biggest moves in the event world in 2014, the two largest companies in the entertainment venue management, artist management and music world made major moves to expand their ownership of major music festivals.
Live Nation purchased C3 events, the producers of South by Southwwest, Austin City Limits and Lollapalooza among others. Meanwhile AEG live, spotting a long running festival Bumbershoot in Seattle, now in its 42nd year, to rescue the event from debts and agreed to become the producer of the music side of this annual event at the Seattle Center.
Industry watchers will be watching both closely as they determine if the days of the one event festival producer comes to an end, with the continued financial pressures. Meanwhile Superfly remains independent and produces Bonnaroo and co-produces Outside Lands. Both of these events have worked with GF Strategies to help them look at their revenue plans around food and beverage. STay tuned.

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FRIDAYS AT FOUR Volume Ten Issue Four http://gfstrategies.com/fridays-four-33114-volume-10-issue-4/ http://gfstrategies.com/fridays-four-33114-volume-10-issue-4/#respond Mon, 31 Mar 2014 20:48:43 +0000 http://gfstrategies.wpengine.com/?p=62 FRIDAYS AT FOUR News and Trends from GF Strategies Volume Ten Issue Four March 2014   Here are some quick notes from articles, a trip to South by Southwest and trends that have come our way the past month: Tweets about music will get their own Billboard chart. Bob Mocsudlowsky, Twitters head of music called […]

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FRIDAYS AT FOUR
News and Trends from GF Strategies
Volume Ten Issue Four
March 2014

 

Here are some quick notes from articles, a trip to South by Southwest and trends that have come our way the past month:

  • Tweets about music will get their own Billboard chart. Bob Mocsudlowsky, Twitters head of music called the Billboard partnership “part of an ongoing effort to make Twitter the universal signal of real-time music measurement—NY Times
  • Facebook plans to deliver internet access via drone. The company bought Ascenta, a British firm that created early versions of unmanned solar powered drones which stayed aloft for two weeks. Facebook has set up a new group called the Facebook  Connectivity Lab to look at whether access can be delivered more cheaply through new types of satellites and unmanned aircraft. –NY Times
  • Experiential marketing firms continue to land new clients, including Dockers. MKG working with Dockers to create a Wear the Pants tour. The stream let followers know where the airstream trailer would stop next. The result, 11,000 new Facebook fans, 52% more Instagram followers, and 3 million tweets mentioning @Dockers- Fortune magazine
  • “Its boom time for data and marketing”  So says Brandwatch CMO Will McIness. Firms like Gnip, which indexes all of Twitter, and Brandwwatch analyze this information. Percolate another content creation firm puts it this way –“marketers used to create five messages a year, now they create five a minute”—Ad Week
  • At the upcoming NAMA OneShow in Chicago the talk of the show will be cashless.  Coming soon will be a new EMV standard, coming soon that will be required in all ATM machines or any location that takes cards via a machine, kiosk or other automated machines.
  • My Magic+ has been unveiled at Disney parks via a band that is loaded with cash when you purchase your daily admissions. The system is for reservations and ride planning and allows bookings month in advance on a website or smartphone app. The bands have RFID chips, which some critics have called spychips. We want to give our customers a “more immersive,more seamless and more personal experience “ says Tom Staggs. –Business Week
  • Heat maps are being used by a new firm Prism Skylabs to track movements in real time as they make their way around the shopping mall. And these heat maps can also show which products get picked up more often than others. –Wall Street Journal
  • Intellitix is back at Coachella this year. Fans can use their wristband through Live Click, fans can check in with the wristbands  using various touchpoints to check in with their friends. The RFID technology has been been used at festivals in the UK for many years and are now emerging in a big way in the United States. —ProQuest
  • A new development in large markets is the emergence of Food halls. These are new food halls taking over underpermorming food courts in malls or other locations and creating these  food halls that cater to the emerging culinary sophisticates. One firm operates 16 of these food halls in the Chicago area—AP
  • Google reports that is now earning monies from its artists page Antenna. “Free is where you start and then you branch out to charge for added information. Google says they have now divided their model into three groups—fans looking for free tunes, fans willing to pay a small amount to rent or stream music  and superfans who will pay almost any price for a momento from their favorite act. And they have learned that it is easier to funnel fans from a genre specific music site than a general music site—WallStreet Journal
  • Two weeks removed from South by Southwest and so many panels to cover and try and attend ranging from “Who curates all this content?” to “Wearables’ to what can the Grateful Dead teach EDM Music?”.  A few of the highlights from the “Convergence Day” where the interactive sessions merge with the music panels included panels with topics like “Letting Your Fandoms Build

Your Kingdoms”, “Internet Radio is on Top Again. Why?” .Bad Ass Concert Marketing: Pack the F——Room”, “HipHop: From Mixtapes to the Cloud”, “Night of the Living Dead: The Grateful Dead and EDM”,”The Death of Podcasting Has Been Exaggerated”,”Indie Food is the New Indie Rock”.

 

From  GF Strategies President Greg Flakus

www.gfstrategies.com

Contact us at greg@gfstragies.com

360-573-7027

 

 

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FRIDAYS AT FOUR Volume Ten Issue 2 http://gfstrategies.com/fridays-at-four-volume-ten-issue-2/ http://gfstrategies.com/fridays-at-four-volume-ten-issue-2/#respond Fri, 01 Feb 2013 14:00:58 +0000 http://gfstrategies.com/?p=527 FRIDAYS AT FOUR Volume Ten Issue 2 Trends and News from GF Strategies February 1, 2013 Contact: Greg Flakus greg@gfstrategies.com www.gfstrategies.com First off of the block…GF Strategies has signed new agreements with the South Carolina State Fair and the Benton Franklin Fairgrounds. At the recent IAFE meetings, company President Greg Flakus agreed to a two-year […]

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FRIDAYS AT FOUR
Volume Ten Issue 2
Trends and News from GF Strategies
February 1, 2013
Contact: Greg Flakus greg@gfstrategies.com www.gfstrategies.com

First off of the block…GF Strategies has signed new agreements with the South Carolina State Fair and the Benton Franklin Fairgrounds. At the recent IAFE meetings, company President Greg Flakus agreed to a two-year contract with South Carolina to help them implement a new food sales tracking system during the Fair and also assess their entire food and beverage operations. The Benton Franklin Fairgrounds will continue to work with the firm to enhance revenue sources from the events produced at the venue. We are also working to bring a new instant win smartphone app to the Washington State Spring Fair at Puyallup.

News this issue about digital content, the challenge of keeping your fans coming to your venue, and how smartphones were used as part of ad campaigns during the Super Bowl.

So the news is full of Super Bowl ads. Did the smartphone apps get used, what ones were the most successful and what did users think? Well, usage rates did not impress most of the trend watchers. Seems we are not quite ready to snap a small square on our tv while watching an advertisement.  However, give us access to updated statistics, player profiles and other inside information on our phone during the game, and the usage was at an all time visitor rate on sites like nfl.com, ESPN and others.

This comes from Coyle Media…”Fans want three things: camaraderie, recognition and access. Camaraderie comes from interacting with other fans. They want recognition form the team for their passion and loyalty. And access means they want to feel close to the team or athlete. Social relates to all that. –ad week

Here is another interesting fact to consider. Many brands today spend two to three times as much on sponsorship activation as they do on rights fees, according to Matt Wasserman of Wasserman Media Group.

So the big question is this one….How do you monetize sports fan traffic? According to an analyst at Forrester Research “the sports brands, (and you could take sports out of this and just say brands) that have done a good job are the ones that understand that to increase the value of their assets, the need to find the optimal mix of content”—ad week

There it is. The optimal mix of content.

The model for establishing a niche in what used to be called fringe sports  would have to be the Dew Tour, now in year nine.. The Tour has been able to create a national marketing platform that includes apparel, music, gaming and art. “Music is a big part of action sports. WE find out what these athletes are listening to and make playlists on the Dew Tour web site”

Erica Permagent Pepsico Sports Marketing

A new book being released next week is called Abundance: Why the Future Will Be Much Better Than We Think, by Peter Diamandis and Steven Kotler. Here are a few of the highlights of the book In the book the authors talk about four powerful forces that are starting to emerge with world-changing potential.

  • Accelerating rate of technological progress
  • The do it yourself innovator
  • Money-and how it is being spent in a particular way. The high tech revolution created a new breed of wealthy techno-philanthropists who are using their fortunes to solve global, abundance related challenges
  • The so called “Bottom Billion” are finally plugging into the global economy and are poised to become the “Rising Billion” –Forbes Magazine

A recent chart in Ad Week offers this interesting graphic about the type of online consumers engaged in social media. Here are the findings about US users:

  • 24 percent are creators—publish a blog, upload music or content they created
  • 38 percent are conversationalists—update status on a social site
  • 36 percent are critics—post ratings/reviews of products or services
  • 23 percent are collectors—use RSS sites, vote online
  • 68 percent are joiners—maintain profile on a social network site
  • 73 percent are spectators—read blogs, listen to podcasts, watch videos
  • 14 percent are inactive.

Trends in food are covered in the latest issue of Food Management News. Here are some of the latest things to be watching for:

  • super sandwiches—upscale hot dogs, exotic subs, premium grilled cheese
  • Whole grains will appear more often on menus
  • Stealth health. More and more are asking for healthy choices..this means making food healthier behind the scenes, with less sodium, more vegetables and whole grains
  • Menu options that for K-12 schools that mirror popular restaurant trends but with healthier ingredients

Other things to watch that are trending hot include chefs in schools, local sourcing, farm to cafeteria, onsite gardens, gluten free meals, sustainability and wellness programs  — Food Management News  February 2012

And the move by all of the major companies to digital and away from traditional media sources continues. This is made clear by one of the largest public relations firms in the World Edelman. Last year, revenue rose by 23 percent in the digital division of the company. “Digital is no longer an optional sport” according to CEO Matthew Harrington. –Ad Week

The NBA reported that their YouTube channel crossed the one billion view threshold, as fans go here rather than to the nightly sports report for content. Times’s brand director Pia Baker says “it is simply not enough to acquire Facebook fans. We want to engage our super fans and provide a platform for content related to the endurance sports lifestyle”—Ad Week

New arenas report shooting for the “immersive fan experience”, one that resembles the multi-screen  viewing experience at home. Sports marketers are calling this “competing with the couch”. “The value of being at the event just does not carry the same weight as it did ten years ago” says Chris Mascatello of ANC sports. Stadiums and arenas that are creating a “connected fan” will be able to further engage their fan base while at the venue for an event, and grow their fan connections and sponsor revenue. Lighthouse Digital has created a new SMD LED video display that allows a wider viewing angle than non-SMD products (surface mounted display). The goal is to enable it to compete with and beat the home experience.

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